Digital Marketing

DIGITAL MARKETING COURSE IN THANE, MUMBAI

  • Digital Marketing is the most blooming Career option right now and it's time for Everyone to go Digital. Many people are taking Digital Marketing as their career option due to the increasing importance of this technique of promotions.
  • Digital Marketing is a business technique for advertising products or services with the help of popular platforms like Internet and mobile phones. It is an approach that covers all the marketing techniques and strategies through an online platform
  • A Digital Marketing Certification is an effective approach to procure the consideration of potential businesses and progress inside an organization. This program additionally empowers students to work with advertising companies, marketing departments, PR corporations and different organizations.
  • Enrolling at Dreambox Media's digital marketing course offers various set of benefits. As there is an ever growing demand of the professionals in this field, many individuals are opting digital marketing as their career choice. Individuals getting certification training at DreamBox Media will have a high chance to get paid more. It helps the individuals in making the right use of the advertising tactics to derive best results.
  • The main purpose of this course is to aware individuals regarding the complexities of online marketing world and furthermore advise them about the way different search engines like Google works. Any skilled individual can start his/her own personal digital marketing business after completing the course.
2 Months

DIGITAL MARKETING COURSE

Rs 15,000/-
  • Weekday Batches | 20% Therory + 80% Practical | Google Adwords Certification

SYLLABUS

SEO Introduction:

  • Brief on Search Marketing
  • What is SEO
  • Importance of SEO
  • SEO Process
  • Search Engines and Directories
  • SEO Industry Research, Figures
  • How Search Engine works

SEO Research & Analysis:

  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research

On-page Optimization:

  • The Page Title
  • Body Text & Keyword Density
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Link Titles
  • Internal Link Building
  • The Sitemap
  • Robots Meta Tag
  • Duplicate content

Off-page Optimization:

  • Articles Submission
  • Social Book marking
  • Image Sharing
  • Local Listings
  • Classifieds Listings
  • Directory Submission
  • Blog Commenting
  • Web 2.0
  • Press Release Submissions
  • Competitor Link Building

SEO Tools & Resources:

  • Bad SEO – Keyword Stuffing, Spam Content, Link Farm
  • Black Hat, White Hat And Grey Hat SEO
  • Metrics To Monitor – Traffic, Page Rank, Enquires
  • Tools To Monitor – Google Webmaster, Google Analytics

PPC Training Introduction

  • What is Pay per Click Marketing (PPC)
  • Why we need PPC
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • Major Pay Per Click Search Engines
  • Google AdWords
  • Set-up PPC Campaign
  • Google Adword Account Structure
  • PPC campaign Navigation

How to set up PPC Campaign

  • Set-up PPC Campaign
  • Google Adword Account Structure
  • What is “Click-through-Rates” (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion

How to do Keyword Research for PPC

  • What is Keyword Research?
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups

 How to Create Ads for PPC Campaigns

  • Create Effective Ads Ad groups
  • Unique Title
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Example of Successfully Effective ads

Bids Management in PPC

  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor’s Analysis for bidding

How important is Landing Page for PPC

  • What is Landing Page?
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’

PPC reporting structure

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  1. Definition of social media
  2. Types of social media
  3. Key terms to understand
  4. How Social Media influences audience
  5. How Social Media is affecting  Google Search
  6. How to choose right social media
  7. Integrating social media into your website and blogs

Twitter

  • What is Twitter
  • How to Setup a Twitter account
  • Tips about setting up a Twitter account: Personal Bio | Profile Picture | Background Picture
  • Following and Listening
  • Building Relationship
  • Tools for managing your Tweets
  • Finding People and Companies on Twitter
  • Twitter Guidelines
  • Twitter Tools
  • Reputation Management | Keyword Research | Competition Analysis
  • Automate Twitter
  • How to Shorten and Measure your URLs

Facebook

  • What Can You Do With Facebook
  • Facebook Features: Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
  • Facebook Benefits
  • Facebook Fan Pages
  • Facebook Profile
  • Group Pages vs. Fan Pages
  • Facebook Pages – what can you do
  • How to promote your Facebook page
  • Engagement and Conversation
  • Creating Facebook Application / Widget
  • Pro and Con of using Facebook
  • Creating Events

LinkedIn

  • What is LinkedIn
  • LinkedIn Answers
  • LinkedIn Groups
  • How to do link building in LinkedIn
  • Pro & Con of using LinkedIn

 Google Plus

  • What is Google Plus
  • Features
  • Tools & Techniques
  • Google + 1
  • Google Plus for Businesses

FAQ'S

Who can Join this Course ?

  • Graduate or Under Graduate in any stream
  • Business Owners / Sales & Marketing Professionals

Is the Course Theoretical or Practical ?

  • Our training will be theoretical as well as practical by providing live exposure on our Client Projects.

Is any Certificate provided after Course Completion ?

  • Yes. Student is entitled to a certificate which validates that he/she has completed from DreamBox Media along with assistance for Google Adwords Certification. 

Do I need knowledge in Web Designing or Programming ?

  • No, to learn this Course you do not need knowledge of Web Designing or Development.
  • Any prior knowledge will be added advantage.

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