Digital Marketing Certification Training Program

DIGITAL MARKETING CERTIFICATION TRAINING PROGRAM

Digital Marketing is the most blooming Career option right now and it's time for Everyone to go Digital. Many people are taking Digital Marketing as their career option due to the increasing importance of this technique of promotions.

Digital Marketing is a business technique for advertising products or services with the help of popular platforms like Internet and mobile phones. It is an approach that covers all the marketing techniques and strategies through an online platform.

A Digital Marketing Certificate is an effective approach to procure the consideration of potential businesses and progress inside an organization. This program additionally empowers students to work with advertising companies, marketing departments, PR corporations and different organizations.

Enrolling at Dreambox Media's digital marketing course offers various set of benefits. As there is an ever growing demand of the professionals in this field, many individuals are opting digital marketing as their career choice. Individuals getting certification training at DreamBox Media will have a high chance to get paid more. It helps the individuals in making the right use of the advertising tactics to derive best results.

The main purpose of this course is to aware individuals regarding the complexities of online marketing world and furthermore advise them about the way different search engines like Google works. Any skilled individual can start his/her own personal digital marketing business after completing the course.

Digital Marketing - Syllabus

Search Engine Optimization (SEO)

SEO Introduction:

  • Brief on Search Marketing
  • What is SEO
  • Importance of SEO
  • SEO Process
  • Search Engines and Directories
  • SEO Industry Research, Figures
  • How Search Engine works


SEO Research & Analysis:

  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • KEI Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research


On-page Optimization:

  • The Page Title
  • Body Text & Keyword Density
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Images and Alt Text
  • Link Titles
  • Internal Link Building
  • The Sitemap
  • Robots Meta Tag
  • Duplicate content


Off-page Optimization:

  • Articles Submission
  • Posting to Forums
  • Directory Submission
  • Blog Submission
  • Submission to Search Engine
  • Press Release Submissions
  • Directory Submission Checklist
  • Forum Link Building
  • Competitor Link Building
Google Adwords/PPC

PPC Training Introduction

  • What is Pay per Click Marketing (PPC)
  • Why we need PPC
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • Major Pay Per Click Search Engines
  • Google AdWords
  • Yahoo Search Marketing (Overture)
  • Set-up PPC Campaign
  • Google Adword Account Structure
  • PPC campaign Navigation


How to set up PPC Campaign

  • Set-up PPC Campaign
  • Google Adword Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • Use My Client Center (MCC)
  • What is “Click-through-Rates” (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is “Cost/Conversion”?
  • How to increase CTR & Conversion
  • What is Tracking Code?


How to do Keyword Research for PPC

  • What is Keyword Research?
  • Difference between SEO & PPC keywords
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources


How to Create Ads for PPC Campaigns

  • Create Effective Ads Ad groups
  • Unique Title
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Example of Successfully Effective ads


Bids Management in PPC

  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor’s Analysis for bidding


How important is Landing Page for PPC

  • What is Landing Page?
  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • How to Increase conversion rates
  • What is “Click-through-Rates” (CTRs)
  • Use ‘Calls to Action’
  • Cost/Conversion


PPC reporting structure

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
Social Media Marketing
  • Facebook
  • Twitter
  • LinkedIn
  • Google+

FAQ's

Who can join ?

Graduate or Under Graduate in any stream
Business Owners
Sales and Marketing Professionals

Is the course Theoretical or Practical ?

Our training will be theoretical as well as practical by providing live exposure on our Client Projects.

Is there any Certificate provided after Course Completion ?

Yes. Student is entitled to a certificate which validates that he/she has completed from DreamBox Media along with assistance for Google Adwords Certification. 

Do I need knowledge in Website Designing & Programming ?

No, to learn this Course you do not need knowledge of Web Designing or Development. Any prior knowledge will be added advantage.

Want to become a Digital Marketing Expert ?

Don't Wait, Enroll Now !!